Product and price
The product as the hero, with live pricing and promotions from your feed.
Boost your catalog ads
with product video.
Powered by Hunch
Build one creative and it renders as an image and a video for every product in your catalog. Meta then shows each person the format they’re most likely to engage with. Free to build, priced by the size of your feed.
Start Free[CPV]
What is catalog product video?
CPV Accelerator helps you create catalog product video in bulk, from the product images already in your catalog. Build one creative and Advantage+ catalog ads deliver it as an image or a video to the people most likely to buy. Free to build, priced by catalog size.
Video now accounts for 60% of time spent on Facebook and Instagram.
20%
more conversions per dollar for ad sets with catalog product video
3.5x
ROAS on catalog product video campaigns
24%
more clicks than image-only catalog ads
Scaling video creative:
Extend existing investments in video production across all of Meta placements, including Reels, Feed and Stories.
Delivering creative personalization:
Advantage+ solutions identify high-value customers and dynamically choose between images and videos based on user preference and behaviors.
Improving product discovery:
Use video as an incremental lever to drive product discovery, particularly among broad audiences.
CPV Accelerator is a catalog video generation solution: a platform that generates videos from product images using dynamic templates. Built by Hunch, a Meta Business Partner. It creates a video for every product from the images already in your feed, using one creative you design once.
How it works
Three steps to catalog product video, on the catalog and campaigns you already run
Partners can help simplify the process. CPV Accelerator follows
Meta’s recommended setup for catalog product video.
What you need: your Meta catalog, one image per product and your brand guidelines. No product videos required.
[01]
Connect your
Meta catalog
Choose the catalog you already advertise from. Prices, new arrivals and stock changes sync automatically, and sold-out products leave rotation on their own.
[02]
Create video for
every product
Start from a ready-made creative or bring your key visual from Photoshop or Figma. Link each layer to a product field, preview any product, and switch on video. The same creative now renders as an image and as catalog product video for every product.
[03]
Publish into campaigns
you already run
New creatives go into the catalog campaigns you already run, so you build on the campaign history you have instead of starting a new campaign.
The same product, as a catalog image and as catalog product video
CPV Accelerator turns your catalog images and brand assets into product video, so your products stand out in Reels, Stories and Feed.
Lifestyle
Your product paired with lifestyle video for context, with the product kept in focus.
Collections
New arrivals, launches or seasonal offers, with several products in one video.
Reviews
A customer review and star rating shown next to the product.
Branded CTA
An animated closing frame with your brand and call to action.
*Every video is built from your own product images and brand layers, so each frame follows your brand guidelines.
Used by brands in travel, entertainment, retail and e-commerce.
Modern marketers across industries use CPV Accelerator to make their work (&lives) easier.
Advertisers are seeing results
with catalog product video
Results are everything
G Adventures
50% higher conversion rate
G Adventures got 20% more bookings and paid 15% less for each one. People who clicked on the video ads were much more likely to book. Each video led with the trip, animated in the sale price and closed on a branded outro.
WEROAD
43% higher ROAS
WeRoad earned 70% of its purchase value from catalog product video while spending 44% of its budget on it. Running video next to its usual carousel catalog ads also brought 16% more add-to-carts. When they increased its video budget fourfold over the next 13 weeks, ROAS stayed ahead.
Love Holidays
9% lower cost per purchase
LoveHolidays got 10% more purchases from the same budget. It tested two catalog product video versions against its standard catalog ads, then scaled the one that performed best.
[walkthrough]
See the full setup in five minutes
Watch the full setup, from connecting your Meta account to launching a live ad. See how to choose your catalog, select a template and create catalog product video for every product in a few steps.
After launch:get more from your catalog
Find the products
that drive results
Also, identify those who burn the spend and never convert.
Product Insights adds per-product ROAS, revenue and conversion data from Meta and GA4 to your catalog, so you can build product sets around the products that perform.
- [a.]ROAS, revenue and conversion rate for every product, from Meta and GA4.
- [b.]Find your top converters, products with strong conversion rates and low reach, and products that spend without converting.
- [c.]Build your product sets before the auction.
- [d.]Measure. Rotate. Repeat.
*Otrium ran a product set built with Product Insights against its all-products baseline, with no added budget.
Revenue rose 7.8% and CTR 41% in the Netherlands.
Live product data in every creative
If your prices, stock or promotions change often, your ads can update with them. Your creative stays accurate and on brand, with no manual edits.
Price and Discount
Original price, sale price, percentage off and amount saved, live from your catalog.
Promotions
Seasonal and sale messaging across your whole catalog, switched on in one place.
Reviews
Ratings and reviews are shown on the product they belong to, ensuring a trust factor.
Countdown Timers
Add a real-time countdown to the end of a sale to drive urgency and boost conversions, per product.
Stock and Availability
“Only a few left” when stock is low. Sold-out products leave rotation automatically.
Conditional Visibility
Show a badge or message only when a product meets a condition, such as being on sale.
AI Background Removal
Removes product backgrounds across your catalog and prepares it for the design.
AI Dynamic Colours
Detects each product’s main and secondary colors and applies them to the creative.
Contextual Fields
Location, weather, date, time of day or match odds, from your live data to the ad.
Scheduled Offers
Set promotions to start and end on their own.
Meta’s best practices
for catalog product video
Meta found that campaigns with product video delivering in Reels saw 33% higher incremental conversions.
DPA catalogs are effective, but catalog product video can make them exceptional.
Test and learn: Begin testing even if you have a limited set of videos, starting with your top-viewed and top-selling products.
Hook early, product early: Audiences decide within seconds whether to keep watching. Use the first 2 seconds to capture attention, with your product front and center.
Follow the creative essentials: Build for vertical, build with audio and build in the safe zone, so your logo, subtitles and graphic elements stay visible in every placement.
Clear CTA: Be clear, not cryptic. Keep it short and specific, like “See details” rather than “Learn more”, so people know exactly what happens when they click.
Mix images and videos: Successful ad sets feature a mix of images and videos. Catalog product video runs in single media, carousel and collection ads across Feed, Stories and Reels.
Free to build. Priced by catalog size.
Up to 50,000 products and $50,000 a month in catalog ad spend on Meta. Video included. No onboarding fee and no percentage of your ad spend.
Everything up to publish is free. Cancel from inside the app.
Bigger setup?
More than 50,000 products, or more than $50,000 a month in catalog spend? Hunch’s full platform adds automated campaigns, localized creatives for every market and a dedicated strategist. Congratulations on the volume.
FAQs
Questions about CPV Accelerator
Is CPV Accelerator a Meta product?
No. CPV Accelerator is built and run by Hunch, a Meta Business Partner. Catalog product video, Advantage+ catalog ads and dynamic media are Meta products.
Do I need product videos already?
No. CPV Accelerator creates a video for each product from a single product image in your feed. If you have product videos, you can add them to your catalog in Meta Commerce Manager as well.
Is there a free trial?
Everything before publishing is free, with no time limit. Build your creatives and preview them on your own products. Billing starts when you publish.
What counts toward the $50,000 spend limit?
Only catalog ad spend that runs through CPV Accelerator. Your total Meta spend can be higher.
What happens if I go over the limits?
We'll let you know before you reach them, and the Hunch team will help you move to a larger plan. Nothing switches off without notice.
Do I need a product feed?
You need a feed we can read, but not a new catalog. CPV Accelerator works on the catalog you already run, so it keeps its learning. Catalogs connected through Shopify's native Facebook and Instagram integration don't produce a readable feed, so that setup isn't supported yet.
How do feeds in several languages count?
Each language version counts as its own item. One product in three languages is three items.
Does CPV Accelerator create campaigns?
No. It adds creatives to the campaigns you already run, so they keep their learning.
Which placements are supported?
Facebook and Instagram placements, including Feed, Stories and Reels, as images and video in square, vertical and story sizes.
Does it work beyond e-commerce?
Yes. Travel, automotive, education and any other business with a product feed. Custom verticals get a catalog built around their own data.
Can an agency run several clients?
Yes. Each client stays separate inside one account. Items count across all clients, on one invoice.
What support is included?
In-app chat and a help center. For a dedicated strategist who knows your account, see Hunch's full platform.
Can I cancel?
Any month, from inside the app.
Do you offer refunds?
Everything before publishing is free, so you see your creatives on your own products before you pay. If there's a billing issue, message us in the app and the team will sort it out.